Design & Illustration

Next Gen GM

Branding

Next Gen GM is a networking platform for global mobility professionals. It's target market is young professionals with less than fifteen years experience within the global mobility sphere. I was approached to create an engaging and energetic identity that would stand out in a corporate marketplace. The brand's logo is derived from visualising the movement of talent across the globe in the form of an arrow. The halftone pattern gives the brand added vibrancy and energy for it's young professional audience. The colours also aim to be fun & fresh, with the brand's green representing a green light to success.

Client
Next Gen Mobility
Sector
Global Mobility
Output
Branding and Style Guidelines

Next Gen Colour PaletteProject image

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