This project involved branding and designing patient support materials for oncology patients and HCPs. There are three different treatment programs available and each treatment material had to be linked, but distinguishable. Logo and branding guidelines were also created to facilitate continuity further down the line (see below). Note that Afinity was misspelt in this way on purpose (not a mistake).
This project asked me to design a logo for a social enterprise that supports students from low-income families to be successful at University. The brief asked for a mortarboard design that had purple at its core. I always like logos that have a narrative weaved into their design, so I took the elements of the mortarboard to create an upward pointing arrow. The mortarboard signifies the springboard to future success.
This project called for the total rebranding of a digital post production agency. The company was well known in its field with the acronym OPP, so it was important to incorporate this into the design along with the full name for business development purposes. The final design uses the original corporate colour, but updates the logo with an icon that can be used with text or alone on different media. The design also introduces a striking curved pattern that can be used across marketing materials too.
This project involved designing a detail aid iPad app for Health Care Professionals (HCPs) and Reps to use when prescribing treatment programmes. The application is designed to provide lots of detailed information and case studies in an attractive and easy to use format.
This project involved completely redesigning the TVF Media website. The process involved uniting its multiple divisions under one roof and making the website a responsive and up-to-date representation of a modern and lively media company.
This logo was created for a paediatric healthcare brand that gives support to patients and families who are affected with a condition called Hunter Syndrome. The acronym 'IT' refers to a course of treatment that patients follow and I wanted to highlight the positive way that this treatment helps to rebuild a child's life in the design. This led me to creating a child icon that can be rearranged and animated to create the letters IT (see below). This was created along with a suite of branded materials.
This is an element from a marketing & awareness campaign that I designed for TVF Communications. Each month a different health condition was examined in an infographic format. This is from the diabetic infographic that explores the diferences between type 1 and type 2 diabetes. Brief was for a static infographic, which could be animated at a later date if needed.
This is a layout designed for RotoVision Publishing. It is from the first chapter of a student textbook about architectural design and is filled with large colour photographs and explanatory text.