Design & Illustration


Branding, Branding Guidelines and Patient Booklets

This is an example of the type of materials that I create for pharma clients. For this project I created a branded product logo, a set of linked branding guidelines and an range of patient care booklets for the drug Afinitor®. Afinity is a patient care brand that provides support for patients on treatment with Afinitor®. The brand needed to have a very strong link to the Afinitor® brand (hence the single 'f' in the spelling of Afinity), but at the same time have a softer patient friendly slant.

This was achieved with the selection of a logotype that mirrored the Afinitor® brand, but with softer edges. A colour palette was also chosen to represent three major treatment groups to give each set of materials a distinctive voice that would improve recognition. These colours were selected to contrast well with the two primary colours (red and yellow) that were adopted from the Afitior® brand. Distinctive illustrations and icons were subsequently designed in a branded style, to develop a cohesive and consistent voice.

Medical Comms
Branding, Guidelines and Patient Materials (care and diary booklets)

Branded Colour PaletteProject image

Typographic choices for clear messagingProject image

Project image Project image Project image Project image Project image Project image Project image Project image