Branding, Branding Guidelines and Patient Booklets
This was achieved with the selection of a logotype that mirrored the Afinitor® brand, but with softer edges. A colour palette was also chosen to represent three major treatment groups to give each set of materials a distinctive voice that would improve recognition. These colours were selected to contrast well with the two primary colours (red and yellow) that were adopted from the Afitior® brand. Distinctive illustrations and icons were subsequently designed in a branded style, to develop a cohesive and consistent voice.
Branding, Guidelines and Patient Materials (care and diary booklets)
Branded Colour Palette
Typographic choices for clear messaging